Video Hosting and Video Asset Management Strategies https://50wheel.com/category/video-hosting/ Video Marketing Platform Directory Tue, 16 Aug 2022 00:53:28 +0000 en-US hourly 1 https://wordpress.org/?v=6.0.1 https://50wheel.com/wp-content/uploads/2018/06/1-small-65x65.png Video Hosting and Video Asset Management Strategies https://50wheel.com/category/video-hosting/ 32 32 Encoding vs Transcoding – How Do They Differ? https://50wheel.com/encoding-vs-transcoding-how-do-they-differ/ https://50wheel.com/encoding-vs-transcoding-how-do-they-differ/#respond Tue, 16 Aug 2022 00:52:13 +0000 https://50wheel.com/?p=17521 When you’re working on the video streaming process, you must have come across terms like “encoding” and “transcoding” processes. Usually, people get confused and consider these terms as synonyms, but that’s not true. Both the terms have their independent and dependent functions in the video processing technology, and you must understand the clear distinction between […]

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When you’re working on the video streaming process, you must have come across terms like “encoding” and “transcoding” processes. Usually, people get confused and consider these terms as synonyms, but that’s not true.

Both the terms have their independent and dependent functions in the video processing technology, and you must understand the clear distinction between them. The video files cannot be uploaded for streaming in their raw formats and sizes, you need to compress and process the video files into suitable formats and sizes for a smooth video streaming experience. 

In other words, the difference between encoding and transcoding is, the former uses an uncompressed source file, and the latter processes an already compressed file. 

Basically, the video encoding process helps in compressing the raw video files into smaller compatible sizes for smooth transmission of files on different devices, whereas the transcoding process works on the already-compressed video source to alter them to more transmittable formats. They both act like one process following the other, depending upon the viewers’ requirements.

Let’s understand the main difference between both of them by considering their independent roles in the video streaming process. You can also read in depth about encoding vs. transcoding.

The Role Of Encoding In Video Processing

You cannot stream a video without encoding the same into a deliverable format and size. The encoders convert the raw large sized video files into a compressed format to make it possible for transmitting across the internet, without affecting the quality of the video.

The encoder (hardware or software) uses the compression technology through codecs like H.264 and H.265, which codes and decodes the video file by discarding unwanted cached, or visual and audio data which won’t affect the video’s quality while streaming. After reaching the user’s device, the video is then decompressed by the device for playback.

Since, you cannot upload the raw video file on the streaming platform directly, it is inevitable to encode your video into smaller files. Therefore, the encoding process can never be missed and is necessary in every video streaming process. 

But, the encoding process may affect the video quality if not done properly. Encoding in itself is a complex process, involving different settings of factors like bitrate, frames per second, resolution, etc., which work together to maintain the video quality and keep the size smaller as possible. Moreover, there are two types of encoding:

Lossy Compression: It reduces the file size by removing unnecessary cached data.

Lossless Compression: It compacts the flies without removing any data, in the form of ZIP files, which maintains the data integrity.

Usually, the encoding process is a lossy one, but it depends on what type of content you’re compressing, like live-stream footage or an animated video, etc. You need to tweak the bitrate size and resolution quality of the video to get the non-grainy video quality with compatible size. 

The Role Of Transcoding In Video Processing

Though encoding is a necessary step of video processing technology, video transcoding is an exclusive process for particular purposes. 

The transcoding process takes up the already-encoded video file and decodes/decompresses it, implements alterations, and recompresses it prior to last-mile video delivery. It may involve small changes like adding watermarks and graphics, or large ones such as codecs conversion. For this, you need to apply protocols like RTMP, SRT, RTSP, etc. to the transcoder (media server, or a cloud-based streaming platform), which make the files compatible with the different protocols like Apple HLS, HDS, MPEG-DASH, etc. as per the audience’s devices. 

For example, live footage from a surveillance camera on a private network, like a bank, won’t require the transcoding process because only the security personnel will need those. Their devices and screens are connected to the external devices or are on-site in the bank’s network area.

Alternatively, if you’re delivering your video content to a broader audience through the RTMP protocol, you must be certain that every viewer streaming the video uses a compatible device or media player. 

Or, if you’re live streaming a football event, which can be viewed by physically challenged, as well as the busy corporate football fans, the video needs transcoding to get seamless streaming on both an old computer with poor internet connectivity, and on an Apple TV with a high-speed internet connection. 

Final Thoughts

Compressing your video file for seamless video streaming is the goal of every video broadcaster and publisher. To do so, you must understand the technology and the differences between them, just like encoding and transcoding. The encoding process is always necessary as it compresses the file size into transmittable format, whereas transcoding is an optional process, which helps in further processing of the compressed files.

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The 15 Best OTT Platforms To Build Your Own Streaming Service in 2022 https://50wheel.com/the-15-best-ott-platforms-to-build-your-own-streaming-service-in-2022/ https://50wheel.com/the-15-best-ott-platforms-to-build-your-own-streaming-service-in-2022/#respond Fri, 24 Dec 2021 19:15:09 +0000 https://50wheel.com/?p=16998 In 2022 you need to be everywhere your audience is, including mobile and now TV. In the last couple of years alone, the move to connected TV streaming has exploded with everyone from Apple to your indi-film company creating content and streaming apps for the home. TV streaming video apps are also known as OTT […]

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In 2022 you need to be everywhere your audience is, including mobile and now TV. In the last couple of years alone, the move to connected TV streaming has exploded with everyone from Apple to your indi-film company creating content and streaming apps for the home.

TV streaming video apps are also known as OTT or “over-the-top” services. A few years ago, OTT apps were reserved for large media companies with big budgets and content libraries. Thanks to a number of vendors and platforms moving into the space, anyone can create their own streaming service easily and affordably.

In this article we are going to outline and define OTT video streaming, so you can understand exactly what it is and how to leverage it. In addition to learning more about this software type we are also going to outline the 15 best OTT streaming software platforms to host, manage and stream content to your audiences wherever they may be.

In this article we’ll:

  • What are connected TV apps and OTT streaming services?
  • What the OTT streaming landscape look like and players in the space.
  • Tips and suggestions for choosing an OTT streaming platform for your app.
  • Outline the top 15 OTT streaming services you should consider in 2022.

What exactly are OTT “Over-the-Top video streaming services?

Although the name sounds fancy, OTT streaming services are a simple concept that you are already most likely familiar with. Over-the-top is simple a type of video or media distribution through the TV using internet streaming (like Netflix, Hulu, etc.).

The great thing about OTT streaming apps are accessible on most internet-enabled devices such as computers, laptops, tablets, phones, TVs gaming consoles and just about any device that has an internet browser.

OTT streaming apps are businesses themself and require payment to access premium content. The most common revenue models are pay-per-view and subscriptions, in some cases you’ll see advertisement-based OTT streaming services.

OTT Streaming Software and Platforms

Today launching your own OTT video streaming service is within reach and their a number of OTT platforms and software to make it easy to do this. These software tools enable content creators to store, manage and deliver streaming video to audiences in both on-demand and live formats. To successfully build a video streaming business you’ll need an all-encompassing OTT platform.

What to look at when choosing an OTT platform?

As of 2022, there tons of vendors that have jumped into the space and offer professional OTT platforms for creating and managing your OTT streaming service. The type of platform you choose will most certainly be based on your streaming goals, audience and monetization strategy.

The top features to look for when choosing an OTT streaming platform:

  • Video hosting and delivery including CDN
  • The ability to deliver videos both on-demand and via live streaming
  • The ability to monetize videos via subscriptions, pay-per-view and advertisements
  • The ability to access videos and data (analytics) via API
  • Video content security tools such as DRM and encryption.
  • The ability to completely white-label the published video streaming app.

One of the most important features is the ability to host and stream videos at the highest possible quality. Look for platforms with automatic/dynamic bitrate switching so playback for your viewers will be smooth and seamless regardless of internet connection and bandwidth.

If you are considering live broadcasts as part of your OTT streaming app, look for a platform that supports live video and simulated live.

If you are looking to make money off your OTT streaming service then make sure your OTT platform includes or supports monetization features such as subscriptions, pay-per-view and advertisements. The best OTT platforms will include payment processing as well.

Before we dive into the the top 15 OTT platforms you should consider, remember that OTT software comes in a variety of types, price points, and levels of professionalism. It’s always good to pick an OTT platform that you can grow into as your audience expands and your business grows. It’s very complicated and costly to your subscribers if you have to make a switch to a new platform in the future. Pick a vendor and stick with one.

Now, let’s dive into the top 15 best OTT platforms you should consider in 2022.

The 15 best OTT platforms to consider in 2022:

1. Muvi

2. uScreen

3. Whiz

4. Tradecast TV

5. Webnexs

6. ViewLift

7. FanHero

8. Telia Solutions For Media

9. OKAST

10. dotstudioPRO

11. Airbeem

12. Axonista

13. Zype

14. Enveu

15. Nunchee

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The 17 Best Video Hosting Software Platforms For Businesses in 2022 https://50wheel.com/the-17-best-video-hosting-software-platforms-for-businesses-in-2022/ https://50wheel.com/the-17-best-video-hosting-software-platforms-for-businesses-in-2022/#respond Sat, 18 Dec 2021 22:16:43 +0000 https://50wheel.com/?p=16987 In 2022 48% of businesses will spend their video marketing budgets on video hosting software and platforms. With video marketing exploding and smaller businesses getting into the streaming content business, the market for video hosting and live streaming platforms is on the rise. This is because of the engagement video gets as opposed to reading and article or static content like images. Businesses looking to integrate video into everyday communication, externally supporting marketing and sales or internally for employee engagement and training must have a video hosting platform to be successful. This article provides an overview of video hosting for businesses including a list of video hosting software and sites to use for storing and presenting videos online and a breakdown of video marketing use cases and investment ROI for hosting technology. Why should your business use video? In 2022 there is no question that online video is the best customer engagement type, with 64% of consumers saying that they prefer video instead of other content types. Most businesses use online video for: Reaching customers through video marketing campaigns and sales support. Highlight products and services with demo videos. Employee training and learning videos. Launching a paid or free streaming content service. Hosting virtual events, webinars and conferences using live video. These are just a few examples, video can be used in many ways throughout most businesses and executing video marketing correctly comes down to the video hosting platform you are using. What is video hosting and why do you need it? Video hosting and streaming software is used by the world’s most valuable and successful brands, spanning a variety of use cases, in different departments for both internal and external communication. Why your should invest in video marketing: In 2022 online video will account for more than 85% of all web traffic in the world. 85% of the entire population of the United States watches online videos. 50% of buyers report that they watch videos online before making purchases 81% of consumers say they are interested in engaging brands through interactive video. Digital marketers have reported an 8x conversion on email campaigns that include personalized video versus those that don’t. Marketers that leverage personalized video have seen upwards of a 25% lift in sales. For more information on what businesses and consumers are doing with video marketing and video hosting check out our research here. What makes business video hosting platforms unique? Video hosting software enables businesses to store, organize and stream videos online in the cloud, from a single software interface. The best video hosting platforms for business are capable of sharing video across social media, broadcasting a live stream and presenting video in branded experiences on the web. Business video hosting platforms are much more than simple video storage and playback through a player. These software tools have advanced features for content management, security, sales enablement, website marketing, lead generation as well as addressing internal learning needs. In 2022 there is now software for businesses to launch their own streaming service like Netflix with over-the-top features and integration with connected TVs. What are the top features of video hosting software for businesses? Video Security Businesses using video online for internal training and learning will care about security, especially for sensitive content like CEO messages and non-public product communications. Having this type of content hosted online makes video security one of the top requirements of business video hosting platforms. Here are the top video security features common to business video hosting platforms: Encrypted vide upload and file transfer Password protected videos, video libraries and live stream broadcasts Domain, IP and Geo Restrictions to control where a video is played back. Tokenized security and AES encryption is also common with business video hosting platforms. Video encoding and transcoding When a video is uploaded to video hosting platform it is automatically converted and encoded into formats that are readable by web video players and web browsers to ensure seamless and beautiful video playback. Almost all business video hosting platforms have video encoding and transcoding. Modern HTML5 Video Player In 2022 its safe to say that all major business video hosting platforms include an HTML5 video player as part of their software package. HTML5 video players work across any device (mobile, desktop and TVs), and are a required component for a successful video viewing experience. Most business video hosting platforms provide an HTML5 video player that can be branded and customized to fit most requirements. HTML5 video players are embeddable across the web. Ability to launch and manage a live stream Modern business video hosting platform include the ability to work with both on-demand or pre-recorded videos and also the capability to launch live streaming broadcasts for internal events, virtual conferences, webinars, etc. It’s common to find that live streaming features include the ability to record the live stream, trim and clip it and share it later with the audience. Video monetization toolsets Businesses looking to build, launch and manage OTT streaming services and connected TV apps will find that most business video hosting platforms provide features for gating video and collecting payment for viewing access. Video paywalls are now very common in 2022 and businesses can easily create libraries of subscription-based content, pay-per-view or ad monetized experiences. Robust APIs to extend capabilities Businesses looking to extend video capabilities beyond the core video hosting platform will want to look for software that offers API access. Having API access will enable the customization of the video experience, allow of integration in to 3rd party software or platforms including LMS, CRMs and DAMs. Sales enablement & lead generation Modern business video hosting platforms now have features to support sales and lead generation. These feature range from video record capabilities for sales reps, personalized video campaigns, email marketing integrations, interactive video and advanced video analytics and tracking. In 2022 most business video hosting platforms integrate with sales and marketing software such as CRMs and MAPs. The 17 Best Video Hosting Software Platforms For Businesses With all those features in mind, choosing a business video hosting platform should be straight forward and easy. To make it even easier, we’ve compiled a list of the top video hosting software platforms to consider in 2022. 1. Vimeo 2 . Vidyard 3. Wistia 4. Brightcove 5. JWPlayer 6. Panopto 7. Microsoft Stream 8. SproutVideo 9. TwentyThree 10. Jet-Stream 11. Kaltura 12. MovingImage 13. Uscreen 14. Cincopa 15. Brandlive 16. Mux 17. Dacast

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In 2022 48% of businesses will spend their video marketing budgets on video hosting software and platforms.

With video marketing exploding and smaller businesses getting into the streaming content business, the market for video hosting and live streaming platforms is on the rise. This is because of the engagement video gets as opposed to reading and article or static content like images.

Businesses looking to integrate video into everyday communication, externally supporting marketing and sales or internally for employee engagement and training must have a video hosting platform to be successful.

This article provides an overview of video hosting for businesses including a list of video hosting software and sites to use for storing and presenting videos online and a breakdown of video marketing use cases and investment ROI for hosting technology.

Why should your business use video?

In 2022 there is no question that online video is the best customer engagement type, with 64% of consumers saying that they prefer video instead of other content types.

Most businesses use online video for:

  • Reaching customers through video marketing campaigns and sales support.
  • Highlight products and services with demo videos.
  • Employee training and learning videos.
  • Launching a paid or free streaming content service.
  • Hosting virtual events, webinars and conferences using live video.

These are just a few examples, video can be used in many ways throughout most businesses and executing video marketing correctly comes down to the video hosting platform you are using.

What is video hosting and why do you need it?

Video hosting and streaming software is used by the world’s most valuable and successful brands, spanning a variety of use cases, in different departments for both internal and external communication.

Why your should invest in video marketing:

For more information on what businesses and consumers are doing with video marketing and video hosting check out our research here.

What makes business video hosting platforms unique?

Video hosting software enables businesses to store, organize and stream videos online in the cloud, from a single software interface. The best video hosting platforms for business are capable of sharing video across social media, broadcasting a live stream and presenting video in branded experiences on the web.

Business video hosting platforms are much more than simple video storage and playback through a player. These software tools have advanced features for content management, security, sales enablement, website marketing, lead generation as well as addressing internal learning needs.

In 2022 there is now software for businesses to launch their own streaming service like Netflix with over-the-top features and integration with connected TVs.

What are the top features of video hosting software for businesses?

Video Security

Businesses using video online for internal training and learning will care about security, especially for sensitive content like CEO messages and non-public product communications. Having this type of content hosted online makes video security one of the top requirements of business video hosting platforms.

Here are the top video security features common to business video hosting platforms:

  • Encrypted vide upload and file transfer
  • Password protected videos, video libraries and live stream broadcasts
  • Domain, IP and Geo Restrictions to control where a video is played back.
  • Tokenized security and AES encryption is also common with business video hosting platforms.

Video encoding and transcoding

When a video is uploaded to video hosting platform it is automatically converted and encoded into formats that are readable by web video players and web browsers to ensure seamless and beautiful video playback. Almost all business video hosting platforms have video encoding and transcoding.

Modern HTML5 Video Player

In 2022 its safe to say that all major business video hosting platforms include an HTML5 video player as part of their software package. HTML5 video players work across any device (mobile, desktop and TVs), and are a required component for a successful video viewing experience.

Most business video hosting platforms provide an HTML5 video player that can be branded and customized to fit most requirements. HTML5 video players are embeddable across the web.

Ability to launch and manage a live stream

Modern business video hosting platform include the ability to work with both on-demand or pre-recorded videos and also the capability to launch live streaming broadcasts for internal events, virtual conferences, webinars, etc.

It’s common to find that live streaming features include the ability to record the live stream, trim and clip it and share it later with the audience.

Video monetization toolsets

Businesses looking to build, launch and manage OTT streaming services and connected TV apps will find that most business video hosting platforms provide features for gating video and collecting payment for viewing access.

Video paywalls are now very common in 2022 and businesses can easily create libraries of subscription-based content, pay-per-view or ad monetized experiences.

Robust APIs to extend capabilities

Businesses looking to extend video capabilities beyond the core video hosting platform will want to look for software that offers API access. Having API access will enable the customization of the video experience, allow of integration in to 3rd party software or platforms including LMS, CRMs and DAMs.

Sales enablement & lead generation

Modern business video hosting platforms now have features to support sales and lead generation. These feature range from video record capabilities for sales reps, personalized video campaigns, email marketing integrations, interactive video and advanced video analytics and tracking.

In 2022 most business video hosting platforms integrate with sales and marketing software such as CRMs and MAPs.

The 17 Best Video Hosting Software Platforms For Businesses

With all those features in mind, choosing a business video hosting platform should be straight forward and easy. To make it even easier, we’ve compiled a list of the top video hosting software platforms to consider in 2022.

1. Vimeo

2 . Vidyard

3. Wistia

4. Brightcove

5. JWPlayer

6. Panopto

7. Microsoft Stream

8. SproutVideo

9. TwentyThree

10. Jet-Stream

11. Kaltura

12. MovingImage

13. Uscreen

14. Cincopa

15. Brandlive

16. Mux

17. Dacast

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The Top 10 Video Marketing Lessons and Courses of 2021 https://50wheel.com/the-top-10-video-marketing-lessons-and-courses-of-2021/ https://50wheel.com/the-top-10-video-marketing-lessons-and-courses-of-2021/#respond Wed, 24 Nov 2021 02:35:27 +0000 https://50wheel.com/?p=16855 If you are looking for a collection of expert video marketing courses, lessons and master classes, we have got a treat for you. First off you should check out 50Wheel TV, the world’s largest collecting of video marketing tutorials, covering everything from video creation strategies to social media live streaming. With hundreds of video lessons posted to our video channel this year, its hard to choose the top picks. Given that we had, no choice, we did and here’s our list of the top 10 video marketing lessons and courses of 2021. 1. How To Use Live Video To Amplify Your Brand and Voice 2. How are Businesses Buying Online Video Software in 2021? 3. Why TikTok Should Be a Part of Your B2B Video Marketing Strategy 4. The Best Video Marketing Guide To LinkedIn Live in 2021 5. Why Video Marketing Matters in 2021 and Beyond 6. Free Final Cut Pro X Masterclass For Video Marketers 7. Using Video To Effectively Communicate With Employees at Home 8 – How Embedded Video Will Boost Your Website’s SEO 9. Free Facebook Video Marketing Course For Digital Marketers 10. How To Enhance Your Live Streams and Meetings By Just Being You

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If you are looking for a collection of expert video marketing courses, lessons and master classes, we have got a treat for you. First off you should check out 50Wheel TV, the world’s largest collecting of video marketing tutorials, covering everything from video creation strategies to social media live streaming.

With hundreds of video lessons posted to our video channel this year, its hard to choose the top picks. Given that we had, no choice, we did and here’s our list of the top 10 video marketing lessons and courses of 2021.

1. How To Use Live Video To Amplify Your Brand and Voice

2. How are Businesses Buying Online Video Software in 2021?

3. Why TikTok Should Be a Part of Your B2B Video Marketing Strategy

4. The Best Video Marketing Guide To LinkedIn Live in 2021

5. Why Video Marketing Matters in 2021 and Beyond

6. Free Final Cut Pro X Masterclass For Video Marketers

7. Using Video To Effectively Communicate With Employees at Home

8 – How Embedded Video Will Boost Your Website’s SEO

9. Free Facebook Video Marketing Course For Digital Marketers

10. How To Enhance Your Live Streams and Meetings By Just Being You

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The Detailed Evolution of OTT Platforms Which Spans a Decade https://50wheel.com/the-detailed-evolution-of-ott-platforms-which-spans-a-decade/ https://50wheel.com/the-detailed-evolution-of-ott-platforms-which-spans-a-decade/#respond Mon, 16 Aug 2021 04:47:31 +0000 https://50wheel.com/?p=16620 Over the Top (OTT) media is a type of media service that allows users to access content directly using the internet. It bypasses all mediators in the process to serve the content directly to the viewers. What makes OTT a popular and better alternative over the traditional mediums is its flexibility across gadgets, convenience, and great value for money.  How OTT Differs from Traditional TV? Did you know that the pay-tv penetration rate in the US has fallen to 74% from 88% since 2010? As per data reports, it is expected that over 46 million US households will have cut their pay-tv cords by 2024. There are some major differences between OTT and traditional TV that have caused this change. Let’s explore three main differences to get a fair idea. The first thing that distinguishes OTT platforms from traditional TV is how the content is delivered. OTT platforms provide direct service to the users by leveraging the internet. However, the traditional TV channels require users to have a cable or satellite dish connection to receive the broadcasted content.  OTT platforms or services provide the users with the option to pay for the pool of content they want to view instead of paying for everything that they might not be interested in. In the case of traditional TV, users have very limited or no flexibility in this regard. Anytime and anywhere is the norm in today’s digital era. People do not like waiting for something they want instantly. OTT caters to the instant gratification needs of viewers by allowing them to access the content at any time of the day from anywhere. They can pause, play, replay as per their wish, which is not the case with traditional television broadcasts.  How does OTT work? OTT services have simplified how viewers view and access video or audio content by leveraging the internet. The technical aspect of the working mechanism involves components like superfast technological production, encryption, compression, cloud storage, CDN, and decoding. The OTT platforms use all the technical components to deliver any content directly to the users instead of sharing it through a middleman such as a cable operator. Alongside this, OTT channels can also generate revenue using multiple monetization methods including subscription, advertisement, third party ad integrations, pay-per-view model, etc.  Advantages of OTT Some of the most exciting benefits of OTT platforms that have helped shoot up their growth are mentioned below. Affordability  OTT subscription charges are quite affordable when compared to the traditional cable TV charges. Popular OTT platforms like Netflix have even introduced a mobile version subscription which is very affordable.  More freedom for viewers OTT platforms are highly customer-oriented and provide viewers with complete control of how they can consume the content. They have the option to even access content offline using the download feature.  Anytime is the norm Viewers can have access to their preferred content at any time of the day. Unlike traditional TV they don’t have to wait for a day or week to watch their favorite content.  Ad-free content OTT platforms like Netflix and Amazon Prime have a subscription fee for watching content. The subscription model charges the user a specific amount based on the plan they choose to access the content. This ensures that they don’t have to unnecessarily watch advertisements while watching their favorite shows. Access from anywhere If viewers have an internet connection, they can have access to their favorite OTT content, regardless of their geography. They can even watch content on their mobile in case they are not carrying your laptop or TV to a remote location. Evolution of Viewing Habits from Traditional TV to OTT & CTV Conventional TV was introduced way back during the 1930s in the US. However, it gained momentum after 2 decades during the 1950s when radio programs were being transitioned into television shows quite rapidly. Eventually, television became a way of life but it did not provide the user with the needed flexibility using the broadcasted content. Every new idea is based on a solution to an old problem and this is how the concept of OTT was introduced when the internet came into existence. The transition from broadcast to ‘choice-first’ programming was not achieved overnight.  You will be surprised to know that Netflix was launched way back in 1997 when it started selling and renting DVDs by mail to customers. Two years down the line, Netflix started offering monthly online subscriptions using the internet and the rest is history. Over a decade later, it became the leading player in the OTT space and also a household name. The rapid digitization of services led to increased adoption of OTT platforms by the people. The latest trend that will shape this industry’s future is CTVs that allow users to stream online content on big-screen TVs using a special device or inbuilt hardware.  Are There Any Regulations/Censorship for OTT Platforms? The laws and regulations related to OTT platforms differ across the globe. Some countries have strict regulatory bodies that monitor what type of content is being shown on the platform to keep a check on sensitive content or those that are based on false news which might affect a large majority of people. Countries like Singapore have a media regulatory body that issues the code of practices for OTT and video-on-demand services. In the US, there are no such regulations for OTT channels but a proposal for a new regulatory framework to monitor online content was given in 2019. Australia has an ‘eSafety Commissioner’ for overviewing the digital media.  Leading OTT Platforms Netflix was the harbinger of the OTT revolution and dominated this space for quite a long period with no strong opponent. However, this has changed in the past couple of years and Amazon Prime Video has a stronghold in the OTT arena as well. Both these giants provide a subscription-based OTT service to the viewers. They have different types of subscriptions for users across different geographies. Other leading players in the OTT video segment include Disney+Hotstar, Apple TV+, HBO Max, SonyLiv, etc. Hulu is also among the market leaders; however, its services are limited to the US and Japan only.  Top Podcast Platforms Over the Top (OTT) music streaming platforms have also gained huge popularity in the last few years. People are more inclined towards streaming audio content as it provides them with the flexibility to multi-task. Many a time, people stream motivational podcasts while they are working because it’s easier for them to tune into. Just like Netflix dominated the OTT space, Spotify is the leading player in this segment that overtook Apple Music. Other platforms that are also gaining similar popularity and subscribers include Amazon Music, Wynk, Gaana, Google Play Music, Hungama, JioSaavn, SoundCloud, Spotify, and YouTube Music.  Global OTT Video Revenue Trajectory You will be amazed to learn that the global OTT media revenue is expected to reach approximately USD 210 billion by 2026. The convenience provided by OTT platforms made it an easy to sell service to people who prefer consuming content online. The revenue for the OTT video segment was roughly around USD 6.1 billion in 2010. This has increased exponentially over the past 10 years and the global revenue figure for 2020 stood at USD 106.48 billion. It’s almost 18 times the 2010 figures. This should provide you with a fair idea as to how rapidly it’s increasing.  OTT Future Predictions  There is no doubt that OTT has a bright future ahead and will continue to be the dominant form of media in the coming decades. As per expert predictions, OTT app usage will grow into a USD 200 billion industry by 2024. The global OTT video market is expected to grow double in size by 2023. Also, the Asia Pacific region will overtake North America by a large margin in terms of OTT video revenue. Personalization of content based on the user profile will be the key to beating the competition for OTT businesses. People will prefer an OTT platform that is user-friendly and easy to navigate instead of a complex UI/UX. To conclude: Over the past two decades, the evolution of the OTT industry has been nothing less than phenomenal. It has taken a fair share of the market and has reduced the usage of traditional pay-TV, compelling them to change their strategies. Given the flexibility and convenience it provides to the users in such a cost-effective manner, it is sure to rule the media industry in the coming years.  Hence, this is for sure the right time for broadcasters and content owners to venture into streaming with their own standalone OTT platform. CONTUS VPlayed, in this case, is a leading self-hosted video streaming solution that businesses can partner with to build and launch an exclusive platform of their own to achieve greater benefits in terms of audience and revenue. 

The post The Detailed Evolution of OTT Platforms Which Spans a Decade appeared first on 50Wheel Video Marketing Software and Strategy.

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Over the Top (OTT) media is a type of media service that allows users to access content directly using the internet. It bypasses all mediators in the process to serve the content directly to the viewers. What makes OTT a popular and better alternative over the traditional mediums is its flexibility across gadgets, convenience, and great value for money. 

How OTT Differs from Traditional TV?

Did you know that the pay-tv penetration rate in the US has fallen to 74% from 88% since 2010? As per data reports, it is expected that over 46 million US households will have cut their pay-tv cords by 2024. There are some major differences between OTT and traditional TV that have caused this change. Let’s explore three main differences to get a fair idea.

  • The first thing that distinguishes OTT platforms from traditional TV is how the content is delivered. OTT platforms provide direct service to the users by leveraging the internet. However, the traditional TV channels require users to have a cable or satellite dish connection to receive the broadcasted content. 
  • OTT platforms or services provide the users with the option to pay for the pool of content they want to view instead of paying for everything that they might not be interested in. In the case of traditional TV, users have very limited or no flexibility in this regard.
  • Anytime and anywhere is the norm in today’s digital era. People do not like waiting for something they want instantly. OTT caters to the instant gratification needs of viewers by allowing them to access the content at any time of the day from anywhere. They can pause, play, replay as per their wish, which is not the case with traditional television broadcasts. 

How does OTT work?

OTT services have simplified how viewers view and access video or audio content by leveraging the internet. The technical aspect of the working mechanism involves components like superfast technological production, encryption, compression, cloud storage, CDN, and decoding. The OTT platforms use all the technical components to deliver any content directly to the users instead of sharing it through a middleman such as a cable operator. Alongside this, OTT channels can also generate revenue using multiple monetization methods including subscription, advertisement, third party ad integrations, pay-per-view model, etc. 

Advantages of OTT

Some of the most exciting benefits of OTT platforms that have helped shoot up their growth are mentioned below.

Affordability 

OTT subscription charges are quite affordable when compared to the traditional cable TV charges. Popular OTT platforms like Netflix have even introduced a mobile version subscription which is very affordable. 

More freedom for viewers

OTT platforms are highly customer-oriented and provide viewers with complete control of how they can consume the content. They have the option to even access content offline using the download feature. 

Anytime is the norm

Viewers can have access to their preferred content at any time of the day. Unlike traditional TV they don’t have to wait for a day or week to watch their favorite content. 

Ad-free content

OTT platforms like Netflix and Amazon Prime have a subscription fee for watching content. The subscription model charges the user a specific amount based on the plan they choose to access the content. This ensures that they don’t have to unnecessarily watch advertisements while watching their favorite shows.

Access from anywhere

If viewers have an internet connection, they can have access to their favorite OTT content, regardless of their geography. They can even watch content on their mobile in case they are not carrying your laptop or TV to a remote location.

Evolution of Viewing Habits from Traditional TV to OTT & CTV

Conventional TV was introduced way back during the 1930s in the US. However, it gained momentum after 2 decades during the 1950s when radio programs were being transitioned into television shows quite rapidly. Eventually, television became a way of life but it did not provide the user with the needed flexibility using the broadcasted content. Every new idea is based on a solution to an old problem and this is how the concept of OTT was introduced when the internet came into existence. The transition from broadcast to ‘choice-first’ programming was not achieved overnight. 

You will be surprised to know that Netflix was launched way back in 1997 when it started selling and renting DVDs by mail to customers. Two years down the line, Netflix started offering monthly online subscriptions using the internet and the rest is history. Over a decade later, it became the leading player in the OTT space and also a household name. The rapid digitization of services led to increased adoption of OTT platforms by the people. The latest trend that will shape this industry’s future is CTVs that allow users to stream online content on big-screen TVs using a special device or inbuilt hardware. 

Are There Any Regulations/Censorship for OTT Platforms?

The laws and regulations related to OTT platforms differ across the globe. Some countries have strict regulatory bodies that monitor what type of content is being shown on the platform to keep a check on sensitive content or those that are based on false news which might affect a large majority of people. Countries like Singapore have a media regulatory body that issues the code of practices for OTT and video-on-demand services. In the US, there are no such regulations for OTT channels but a proposal for a new regulatory framework to monitor online content was given in 2019. Australia has an ‘eSafety Commissioner’ for overviewing the digital media. 

Leading OTT Platforms

Netflix was the harbinger of the OTT revolution and dominated this space for quite a long period with no strong opponent. However, this has changed in the past couple of years and Amazon Prime Video has a stronghold in the OTT arena as well. Both these giants provide a subscription-based OTT service to the viewers. They have different types of subscriptions for users across different geographies. Other leading players in the OTT video segment include Disney+Hotstar, Apple TV+, HBO Max, SonyLiv, etc. Hulu is also among the market leaders; however, its services are limited to the US and Japan only. 

Top Podcast Platforms

Over the Top (OTT) music streaming platforms have also gained huge popularity in the last few years. People are more inclined towards streaming audio content as it provides them with the flexibility to multi-task. Many a time, people stream motivational podcasts while they are working because it’s easier for them to tune into. Just like Netflix dominated the OTT space, Spotify is the leading player in this segment that overtook Apple Music. Other platforms that are also gaining similar popularity and subscribers include Amazon Music, Wynk, Gaana, Google Play Music, Hungama, JioSaavn, SoundCloud, Spotify, and YouTube Music. 

Global OTT Video Revenue Trajectory

You will be amazed to learn that the global OTT media revenue is expected to reach approximately USD 210 billion by 2026. The convenience provided by OTT platforms made it an easy to sell service to people who prefer consuming content online. The revenue for the OTT video segment was roughly around USD 6.1 billion in 2010. This has increased exponentially over the past 10 years and the global revenue figure for 2020 stood at USD 106.48 billion. It’s almost 18 times the 2010 figures. This should provide you with a fair idea as to how rapidly it’s increasing. 

OTT Future Predictions 

There is no doubt that OTT has a bright future ahead and will continue to be the dominant form of media in the coming decades. As per expert predictions, OTT app usage will grow into a USD 200 billion industry by 2024. The global OTT video market is expected to grow double in size by 2023. Also, the Asia Pacific region will overtake North America by a large margin in terms of OTT video revenue. Personalization of content based on the user profile will be the key to beating the competition for OTT businesses. People will prefer an OTT platform that is user-friendly and easy to navigate instead of a complex UI/UX.

To conclude:

Over the past two decades, the evolution of the OTT industry has been nothing less than phenomenal. It has taken a fair share of the market and has reduced the usage of traditional pay-TV, compelling them to change their strategies. Given the flexibility and convenience it provides to the users in such a cost-effective manner, it is sure to rule the media industry in the coming years. 

Hence, this is for sure the right time for broadcasters and content owners to venture into streaming with their own standalone OTT platform. CONTUS VPlayed, in this case, is a leading self-hosted video streaming solution that businesses can partner with to build and launch an exclusive platform of their own to achieve greater benefits in terms of audience and revenue. 

The post The Detailed Evolution of OTT Platforms Which Spans a Decade appeared first on 50Wheel Video Marketing Software and Strategy.

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Best Video Production Strategies to Bridge the Gap Between Creativity & Data in Marketing https://50wheel.com/best-video-production-strategies-to-bridge-the-gap-between-creativity-data-in-marketing/ https://50wheel.com/best-video-production-strategies-to-bridge-the-gap-between-creativity-data-in-marketing/#respond Fri, 13 Aug 2021 01:32:06 +0000 https://50wheel.com/?p=16594 Video production for business is one of the crucial elements to building relationships with consumers. Advertising teams are where creative minds can collaborate and take unique approaches to attract customers and develop brand awareness. With video marketing, businesses are discovering its impact on consumers and utilizing more video content. However, technology is now making up an integral piece of the puzzle when it comes to marketing.  Data-driven statistics and tools for measuring metrics are taking a more centralized focus in marketing. Many believe that creativity is taking a backseat to the data-driven market since testings and measurements are rating so high with businesses’ success.  There are strategies where using video production can help bridge this gap created between the creative side and the data side of marketing. When utilized properly, these strategies can make a connection between the two sides and create a balance that resonates with your audience, allowing for improved conversion on your campaigns. Instead of data vs. creative, they need to work together. Video Shots and Angles There can be creativity and data within your camera shots for specific advertising campaigns. For example, if your marketing team has curated a list of pictures that are deemed more “relatable” with your audience that you will utilize, you can also build upon those shots with ideas from a more creative approach.  In another scenario, let’s just say on the data end, the marketing team discovers that close-up shots and angles of physical people in videos receive more views. In this case, you can bridge the gap from that data and find a creative way to use those close-up shots and angles on people, possibly in a way that has not been utilized in video production previously. This way, consumers can connect with your content in a way they hadn’t before. Video Content Another strategy that can connect the data and creativity within your marketing campaigns is the content itself. The data side of content is used to determine what content within the video will have the most significant effect on your target audience. Knowing the content that resonates the best, then the creative side of your marketing campaign will allow the development of ideas on how to display that content innovatively within the video. An example of this would be collecting data on your service and review that uncovers storytelling content is more preferred by your consumers. The creative team can then brainstorm ways to incorporate storytelling into the video marketing content, whether with voiceovers telling a story, actual accounts from people on screen, etc. Again, this demonstrates how both the data and creative sides can work together to market a brand’s product or service. Keywords and SEO While this area may seem heavily centered around the data side of marketing, there are areas where creativity can come into play. For example, video production requires captions and summaries, so keywords and SEO are vital to ensuring that your videos are more searchable and found. So, where does creativity fit in?  The marketing team on the data side may be auditing your Google Analytics and concluding what specific keywords and phrases need to be included within your captions and summaries for your videos. However, the creativity that can come with what phrases or particular words are used can ignite endless possibilities.  Let’s just say that the brand is for a highly energetic coffee, as an example. Some SEO may include the following: caffeine, energy, tackle your busy day, boost, etc. The creative process comes when your team strings all of those words together in cohesive phrases and sentences, rather than just using the words themselves. Captions and summaries require creative thinking so that the terms can be incorporated and organic and flow well together. Video Editing One last area where your strategy can bring together data-driven and creative processes for video production is editing. The key to successful marketing is crafting the message that is going to attract your audience. Your sales team should be working on the data side to uncover all of the pain points that your audience needs a solution for and how your product or service will adequately solve that problem. Your editing strategy should allow for creativity in terms of how big the fonts should be, what colors to use, and so on. While data can give you information that you can use for these things within the video marketing strategy, creating the message should incorporate some creative decisions that align with your business’s mission. An example might be that the marketing team, through testing and analysis, has determined the color purple demonstrates strength and power and should be incorporated within the lettering. In addition, the creative side may indicate the specific type of font used with the purple color to attract the brand’s target audience further. When both sides work together in collaboration, the results can be credited to both sides. More Tips for Bridging the Gap Since highlights of particular video strategies are helpful, it can also help to look at the business as a whole and see how you can create communication between both sides of data and creativity together. Here are some suggestions: Structure Discussions – Have sales, marketing, campaign teams, and other divisions across your organization come together to talk about what is necessary for success. You can prioritize what areas need the most focus in bringing together data and the creative process with an agreed-upon structure. Define Success on Each Side – Both areas of the data-driven and creative process need to have missions. Maybe advertisements need to focus more on brand awareness to be more data-centered, but social channels can allow more creativity and innovation. Putting the metrics and KPI’s together will help to develop what success means for each. Invest in Tools for Both Sides  – gaps become more prominent when they are not utilizing the same technology. Adopting your technology, software, and programs across the division will help to unite both teams. It is essential to ensure that the technology you incorporate fits the needs of both sides as well. For example, tools that measure consumer behavior can be helpful with the creative process of coming up with how to attract that specific market, and so on. Stop Blaming & Come Together – The biggest aspect of bridging communication is to have communication. It is easy for each side to blame one another. Coming together for weekly meetings, brainstorming sessions, giving input, and gaining insight into what works best is the only way to bring data and creative sides together and ultimately make video marketing strategies yield effective results.  The most crucial aspect for businesses to understand is that data and creativity can work together. Whether this means creating hybrid teams that encompass both things, working together to balance being creative while collecting important information will help build sales models, advertisements, and campaigns that will ultimately lead your business to success. 

The post Best Video Production Strategies to Bridge the Gap Between Creativity & Data in Marketing appeared first on 50Wheel Video Marketing Software and Strategy.

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Video production for business is one of the crucial elements to building relationships with consumers. Advertising teams are where creative minds can collaborate and take unique approaches to attract customers and develop brand awareness. With video marketing, businesses are discovering its impact on consumers and utilizing more video content.

However, technology is now making up an integral piece of the puzzle when it comes to marketing.  Data-driven statistics and tools for measuring metrics are taking a more centralized focus in marketing. Many believe that creativity is taking a backseat to the data-driven market since testings and measurements are rating so high with businesses’ success. 

There are strategies where using video production can help bridge this gap created between the creative side and the data side of marketing. When utilized properly, these strategies can make a connection between the two sides and create a balance that resonates with your audience, allowing for improved conversion on your campaigns. Instead of data vs. creative, they need to work together.

Video Shots and Angles

There can be creativity and data within your camera shots for specific advertising campaigns. For example, if your marketing team has curated a list of pictures that are deemed more “relatable” with your audience that you will utilize, you can also build upon those shots with ideas from a more creative approach. 

In another scenario, let’s just say on the data end, the marketing team discovers that close-up shots and angles of physical people in videos receive more views. In this case, you can bridge the gap from that data and find a creative way to use those close-up shots and angles on people, possibly in a way that has not been utilized in video production previously. This way, consumers can connect with your content in a way they hadn’t before.

Video Content

Another strategy that can connect the data and creativity within your marketing campaigns is the content itself. The data side of content is used to determine what content within the video will have the most significant effect on your target audience. Knowing the content that resonates the best, then the creative side of your marketing campaign will allow the development of ideas on how to display that content innovatively within the video.

An example of this would be collecting data on your service and review that uncovers storytelling content is more preferred by your consumers. The creative team can then brainstorm ways to incorporate storytelling into the video marketing content, whether with voiceovers telling a story, actual accounts from people on screen, etc. Again, this demonstrates how both the data and creative sides can work together to market a brand’s product or service.

Keywords and SEO

While this area may seem heavily centered around the data side of marketing, there are areas where creativity can come into play. For example, video production requires captions and summaries, so keywords and SEO are vital to ensuring that your videos are more searchable and found.

So, where does creativity fit in? 

The marketing team on the data side may be auditing your Google Analytics and concluding what specific keywords and phrases need to be included within your captions and summaries for your videos. However, the creativity that can come with what phrases or particular words are used can ignite endless possibilities. 

Let’s just say that the brand is for a highly energetic coffee, as an example. Some SEO may include the following: caffeine, energy, tackle your busy day, boost, etc. The creative process comes when your team strings all of those words together in cohesive phrases and sentences, rather than just using the words themselves. Captions and summaries require creative thinking so that the terms can be incorporated and organic and flow well together.

Video Editing

One last area where your strategy can bring together data-driven and creative processes for video production is editing. The key to successful marketing is crafting the message that is going to attract your audience. Your sales team should be working on the data side to uncover all of the pain points that your audience needs a solution for and how your product or service will adequately solve that problem.

Your editing strategy should allow for creativity in terms of how big the fonts should be, what colors to use, and so on. While data can give you information that you can use for these things within the video marketing strategy, creating the message should incorporate some creative decisions that align with your business’s mission.

An example might be that the marketing team, through testing and analysis, has determined the color purple demonstrates strength and power and should be incorporated within the lettering. In addition, the creative side may indicate the specific type of font used with the purple color to attract the brand’s target audience further. When both sides work together in collaboration, the results can be credited to both sides.

More Tips for Bridging the Gap

Since highlights of particular video strategies are helpful, it can also help to look at the business as a whole and see how you can create communication between both sides of data and creativity together. Here are some suggestions:

  1. Structure Discussions – Have sales, marketing, campaign teams, and other divisions across your organization come together to talk about what is necessary for success. You can prioritize what areas need the most focus in bringing together data and the creative process with an agreed-upon structure.
  1. Define Success on Each Side – Both areas of the data-driven and creative process need to have missions. Maybe advertisements need to focus more on brand awareness to be more data-centered, but social channels can allow more creativity and innovation. Putting the metrics and KPI’s together will help to develop what success means for each.
  1. Invest in Tools for Both Sides  – gaps become more prominent when they are not utilizing the same technology. Adopting your technology, software, and programs across the division will help to unite both teams. It is essential to ensure that the technology you incorporate fits the needs of both sides as well. For example, tools that measure consumer behavior can be helpful with the creative process of coming up with how to attract that specific market, and so on.
  1. Stop Blaming & Come Together – The biggest aspect of bridging communication is to have communication. It is easy for each side to blame one another. Coming together for weekly meetings, brainstorming sessions, giving input, and gaining insight into what works best is the only way to bring data and creative sides together and ultimately make video marketing strategies yield effective results. 

The most crucial aspect for businesses to understand is that data and creativity can work together. Whether this means creating hybrid teams that encompass both things, working together to balance being creative while collecting important information will help build sales models, advertisements, and campaigns that will ultimately lead your business to success. 

The post Best Video Production Strategies to Bridge the Gap Between Creativity & Data in Marketing appeared first on 50Wheel Video Marketing Software and Strategy.

]]>
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The Top Reasons Why Your Business Should Invest in Video Marketing https://50wheel.com/the-top-reasons-why-your-business-should-invest-in-video-marketing/ https://50wheel.com/the-top-reasons-why-your-business-should-invest-in-video-marketing/#respond Mon, 09 Aug 2021 22:01:47 +0000 https://50wheel.com/?p=16583 According to video marketing statistics, one minute of video is worth 1.8 million words! It’s no wonder that businesses should invest in using video marketing to show off their brands and meet their business goals. Video content has become increasingly popular for users to consume online since social media sites have increased dramatically. The main reason why brands choose to use video is due to the fact that it informs their audience with a more compelling appeal. The video can easily connect with the members of your business audience by capturing and maintaining their attention long enough to create a lasting, memorable impression. Video marketing is generally categorized under effective forms of advertising. What is Video Marketing? This is a form of marketing that uses short video clips to market products and services or even promote the brand itself. This includes promotional videos for websites, product demonstrations, and explainer videos. Video marketing can be done in many ways, but one thing that’s undeniable about it is that it has helped brands drive up their conversion rates and sales. Video marketing is in demand now because it creates a higher degree of engagement with the consumers. According to Yalantis.com, 90% of people are likely to share videos they find interesting or entertaining. Moreover, 85% of visual material that people access every day is said to be video content. The usage of video marketing has continued to grow with time due to the fact that it helps businesses reach broader masses of people and at a much faster rate. Businesses can easily achieve their marketing goals by creating short, compelling videos for their clients and then distributing them via social media or email marketing. How to Identify if Video Marketing Works for Your Business Businesses need to consider several factors before deciding upon if Video Marketing is worth their while. Here are the top factors that can help businesses determine whether it’s a good investment or not: 1) Budget If the company is planning on producing its videos, there might be an initial budget needed, but persistence pays off. This means they will need to determine how much they want to invest to reach their desired video marketing goals. 2) Audience They should analyze the audience and demographics of the group of people that they are planning on targeting with the help of this form of advertising. If they fail to do this, they may run into a situation where there is a mismatch between their target market and the video they produce or release. 3) Goals It’s essential to have an idea of how much viewership they are planning on receiving. Businesses can do so by defining specific goals or objectives that should be met when using video marketing as a way to advertise products and services. 4) Time Frame Companies need to understand the time frame they are looking for to achieve their goals within a month or more. Video Marketing can be done on a large scale and is relatively inexpensive, but it’s not always successful. They should also consider if this is something that their audience wants to see or hear before investing money into its production. 5) Technology It is necessary to ensure that their video is produced efficiently for their audience to access. If it’s too hard for them to view low-quality videos, they will most likely feel like it wasn’t worth their time. This could also have a negative effect on their brand and how people look at it overall. Top Reasons Why Businesses Should Invest in Video Marketing There are several reasons a business should take advantage of video marketing. We have listed some of the top benefits here: 1) Time Saving Video marketing is considered a time saver because it allows a business to reach more people at one time and in a quick manner via social media or email marketing solutions. If they are able to create compelling videos, then their audience will be more likely to engage with their brand. 2) Builds Customer Trust Easily This is like having a window into their brand that allows people to get to know them better. This can be beneficial, especially if they are trying to establish trust with new customers. 3) Captures Attention Video Marketing offers the opportunity for potential clients or customers who come across a business’s videos on platforms like YouTube the chance to engage with their brand. When their content is appealing enough, it will capture the viewers’ attention, who will be more likely to do business with them later down the road. 4) Boosts Conversion and Sales Businesses can use this form of advertising in different marketing endeavors such as building brand awareness, attracting new customers, and generating more leads. Other forms of video marketing include measuring the success or failure of a product launch, customer support videos, or training videos. Businesses simply need to determine where they want to use it and then put their strategy into play. 5) Connects Customers on a Personal Level Videos allow a business to draw attention and connect on a personal level with customers. A video can be used as a promotional tool that people will relate to since they see it as an extension of their brand. This is essential for those who want their audiences to feel like they are part of something bigger than themselves. 6) Motivates Video Marketing doesn’t have to be used to sell a product or service. Some companies use motivational videos for internal processes and team-building, amongst other things. This can motivate employees who see their work in action and make them even more productive at work. 7) Gives Business Development Ideas Video marketing can give ideas on how specific projects should be done. It can also show customers what does and doesn’t work when it comes to a particular product or service. People want to see the production or idea of something in motion before making a purchase. This is essential no matter what kind of business. 8) Helps Businesses Attract Better Employees Investing in Video marketing can help businesses attract better employees because different video formats explain the company’s goals and vision. This allows employees to see what they’re getting themselves into, which will ultimately help them make a decision about whether or not they want to work at the business. 9) Development of Creative Outlets Video marketing can be used as a creative outlet for business owners. The creative process allows them to set their standards and allows others to see the vision. If a business intends to achieve something big or when it comes to a business idea, it will help them achieve their goals and overcome the challenges they may come across. The Future Trends of Video Marketing In the future, as technology continues to advance, there will be more emphasis on augmented reality (AR) for video marketing. AR basically makes it possible for people to see digital elements superimposed over a real-world setting, and when they combine this with video, they can get some exciting results. This trend has already made its way into video games thanks to Pokémon Go and others like it. Video streaming is also a trend that’s worth mentioning because of the massive following it has already accumulated. It’s basically the opposite of downloading video content onto your computer since you’re streaming HD quality audio or videos sent over the internet for instant viewing. This medium will likely extend its reach to mobile devices as well, and it’s already taking off in the world of television. Interactive video is another trend that’s gaining recognition in the marketing industry. This type of technology allows viewers to choose different options for how they want to engage with videos, so there are more ways for them to enjoy the content available online. It’s like being able to direct a movie or TV show. Video marketing is the future of any type of business. It’s a very powerful medium that can help you reach your audience right away. It has proven time and again to be an effective way to attract more customers, boost sales, build brand awareness, or even secure jobs if appropriately used. The key to having a great video marketing strategy is knowing your target demographic and best reaching out to them. Businesses can learn more about their target audience by using the available data through services like Google Analytics or some other type of analytics software so they can see where people are coming from, who they are, and what their interests might be.

The post The Top Reasons Why Your Business Should Invest in Video Marketing appeared first on 50Wheel Video Marketing Software and Strategy.

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According to video marketing statistics, one minute of video is worth 1.8 million words! It’s no wonder that businesses should invest in using video marketing to show off their brands and meet their business goals. Video content has become increasingly popular for users to consume online since social media sites have increased dramatically.

The main reason why brands choose to use video is due to the fact that it informs their audience with a more compelling appeal. The video can easily connect with the members of your business audience by capturing and maintaining their attention long enough to create a lasting, memorable impression. Video marketing is generally categorized under effective forms of advertising.

What is Video Marketing?

This is a form of marketing that uses short video clips to market products and services or even promote the brand itself. This includes promotional videos for websites, product demonstrations, and explainer videos. Video marketing can be done in many ways, but one thing that’s undeniable about it is that it has helped brands drive up their conversion rates and sales.

Video marketing is in demand now because it creates a higher degree of engagement with the consumers. According to Yalantis.com, 90% of people are likely to share videos they find interesting or entertaining. Moreover, 85% of visual material that people access every day is said to be video content.

The usage of video marketing has continued to grow with time due to the fact that it helps businesses reach broader masses of people and at a much faster rate. Businesses can easily achieve their marketing goals by creating short, compelling videos for their clients and then distributing them via social media or email marketing.

How to Identify if Video Marketing Works for Your Business

Businesses need to consider several factors before deciding upon if Video Marketing is worth their while. Here are the top factors that can help businesses determine whether it’s a good investment or not:

1) Budget

If the company is planning on producing its videos, there might be an initial budget needed, but persistence pays off. This means they will need to determine how much they want to invest to reach their desired video marketing goals.

2) Audience

They should analyze the audience and demographics of the group of people that they are planning on targeting with the help of this form of advertising. If they fail to do this, they may run into a situation where there is a mismatch between their target market and the video they produce or release.

3) Goals

It’s essential to have an idea of how much viewership they are planning on receiving. Businesses can do so by defining specific goals or objectives that should be met when using video marketing as a way to advertise products and services.

4) Time Frame

Companies need to understand the time frame they are looking for to achieve their goals within a month or more. Video Marketing can be done on a large scale and is relatively inexpensive, but it’s not always successful. They should also consider if this is something that their audience wants to see or hear before investing money into its production.

5) Technology

It is necessary to ensure that their video is produced efficiently for their audience to access. If it’s too hard for them to view low-quality videos, they will most likely feel like it wasn’t worth their time. This could also have a negative effect on their brand and how people look at it overall.

Top Reasons Why Businesses Should Invest in Video Marketing

There are several reasons a business should take advantage of video marketing. We have listed some of the top benefits here:

1) Time Saving

Video marketing is considered a time saver because it allows a business to reach more people at one time and in a quick manner via social media or email marketing solutions. If they are able to create compelling videos, then their audience will be more likely to engage with their brand.

2) Builds Customer Trust Easily

This is like having a window into their brand that allows people to get to know them better. This can be beneficial, especially if they are trying to establish trust with new customers.

3) Captures Attention

Video Marketing offers the opportunity for potential clients or customers who come across a business’s videos on platforms like YouTube the chance to engage with their brand. When their content is appealing enough, it will capture the viewers’ attention, who will be more likely to do business with them later down the road.

4) Boosts Conversion and Sales

Businesses can use this form of advertising in different marketing endeavors such as building brand awareness, attracting new customers, and generating more leads. Other forms of video marketing include measuring the success or failure of a product launch, customer support videos, or training videos. Businesses simply need to determine where they want to use it and then put their strategy into play.

5) Connects Customers on a Personal Level

Videos allow a business to draw attention and connect on a personal level with customers. A video can be used as a promotional tool that people will relate to since they see it as an extension of their brand. This is essential for those who want their audiences to feel like they are part of something bigger than themselves.

6) Motivates

Video Marketing doesn’t have to be used to sell a product or service. Some companies use motivational videos for internal processes and team-building, amongst other things. This can motivate employees who see their work in action and make them even more productive at work.

7) Gives Business Development Ideas

Video marketing can give ideas on how specific projects should be done. It can also show customers what does and doesn’t work when it comes to a particular product or service. People want to see the production or idea of something in motion before making a purchase. This is essential no matter what kind of business.

8) Helps Businesses Attract Better Employees

Investing in Video marketing can help businesses attract better employees because different video formats explain the company’s goals and vision. This allows employees to see what they’re getting themselves into, which will ultimately help them make a decision about whether or not they want to work at the business.

9) Development of Creative Outlets

Video marketing can be used as a creative outlet for business owners. The creative process allows them to set their standards and allows others to see the vision. If a business intends to achieve something big or when it comes to a business idea, it will help them achieve their goals and overcome the challenges they may come across.

The Future Trends of Video Marketing

In the future, as technology continues to advance, there will be more emphasis on augmented reality (AR) for video marketing. AR basically makes it possible for people to see digital elements superimposed over a real-world setting, and when they combine this with video, they can get some exciting results. This trend has already made its way into video games thanks to Pokémon Go and others like it.

Video streaming is also a trend that’s worth mentioning because of the massive following it has already accumulated. It’s basically the opposite of downloading video content onto your computer since you’re streaming HD quality audio or videos sent over the internet for instant viewing. This medium will likely extend its reach to mobile devices as well, and it’s already taking off in the world of television.

Interactive video is another trend that’s gaining recognition in the marketing industry. This type of technology allows viewers to choose different options for how they want to engage with videos, so there are more ways for them to enjoy the content available online. It’s like being able to direct a movie or TV show.

Video marketing is the future of any type of business. It’s a very powerful medium that can help you reach your audience right away. It has proven time and again to be an effective way to attract more customers, boost sales, build brand awareness, or even secure jobs if appropriately used. The key to having a great video marketing strategy is knowing your target demographic and best reaching out to them.

Businesses can learn more about their target audience by using the available data through services like Google Analytics or some other type of analytics software so they can see where people are coming from, who they are, and what their interests might be.

The post The Top Reasons Why Your Business Should Invest in Video Marketing appeared first on 50Wheel Video Marketing Software and Strategy.

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10 Video Marketing Trends You Need To Know in 2021 https://50wheel.com/10-video-marketing-trends-you-need-to-know-in-2021/ https://50wheel.com/10-video-marketing-trends-you-need-to-know-in-2021/#comments Wed, 04 Aug 2021 19:22:27 +0000 https://50wheel.com/?p=16552 According to the WYZOwl statistics, 86 percent of businesses use videos as a tool for marketing. The report also shows that 93% of marketers believe the video to be an effective tool. The most common types of videos are –  explainer videos, social media videos, videos ads, and so on. The metrics are to give you a fair idea of why we should discuss something as essential as this, or add it to our content strategy. Content is king and if you hack the right way to market it, long you may reign. Every brand can elevate itself with the help of the right delivery of content. Video marketing is one of the most interactive ways of branding. From Vine to Tiktok, and now Reels – all the platforms making it big offer interactions through video formats. 2021 has been instrumental in lending the world the taste of virality. Videos have been doing well because they are hyper-personalized and give you the real picture – a slice of life. Let us look at the top ten marketing trends that you need to know in 2021 Live Streaming: Talking about hyper-personalized content, live streaming tops the list. Live streaming is as good as meeting people in person and pitching your product to them. It is real-time and extremely engaging.  Live Streams are more engaging than other long-form video content. Viewers are known to spend up to 8.1 times longer with live streaming video than a video-on-demand. Live videos also give you a fair idea of what your audiences think about the product and help you answer their questions. Live streaming has also become a $70.5 billion industry through platforms like Twitch. LinkedIn Business Video Content: LinkedIn has become a hub of professional interactions for students, job seekers, recruiters and C-level executives. Content has always been something that is favored by the algorithm of Linkedin. Earlier this year, posting pictures in picture carousel format became really interactive. This helped content creators understand that audiences will engage more as we move forward.  Videos are highly interactive and engaging on LinkedIn. This is because the audiences appreciate business advice and they appreciate it, even more, when it is coming from a credible source. It also helps in increased traffic and higher scope of discoverability, hence helping you create a strong network. Interactive 360-degree video technology: 360-degree videos help you get the bigger picture and offer you an immersive experience. A number of institutions started using 360-degree videos as a medium to give potential students the experience of a university tour post-pandemic. The experience of visiting a university comes home to the students and might help them make a decision. Shoppable Videos: A shoppable video preserves the essence of visiting a store or a website. A shoppable video is chiefly a video embedded with links that enable the viewers to purchase the product without having to leave the video. Such videos are meant to drive high conversions and are extremely captivating.  Some platforms for shoppable videos are LiveScale, HapYak, Buywith, Spin and so on. These platforms help the brands create shoppable videos and track the performance with regard to consumer behaviour. Spark Ads: TikTok, as a platform, might be notorious for its privacy issues, but the application has one of the most intriguing interfaces ever. It is an extremely empowering app with respect to the brands and creators that use it. Recently, TikTok launched Spark Ads so that businesses can share organic content that resonates with their brand. ‘Spark Ads’ was created holistically from a marketing perspective – the unique traffic of the parties involved can be shared through this feature of collaboration. Creating unique organic content is a lot of money for any brand; however, through this feature, they are getting user-generated, organic content and scope to strengthen their brand image.  Lower costs, better scope of discoverability, higher traffic, more engagement – everything Spark Ads brings to the table looks like good business to me. Playable Ads: Another one of TikTok’s buzz-worthy features, playable ads are interactive videos showcasing a preview of an application before downloading it. It is available in Japan, Thailand, Malaysia, Korea, Taiwan, Vietnam, Turkey, United Arab Emirates,  Egypt, Saudi Arabia, Russia, and Indonesia.  These ads are meant to insist users to interact with the ads on a full-screen experience and then, the users can interact by tapping or swiping – as asked in the video. These ads generate high levels of engagement than other platforms and optimize the cost per result. Transcriptions and Captions: This is a brand new world where the sky is the limit. When the cinema can be global, why would you limit your content to only a certain market? In order to have an enormous outreach, you can transcribe your videos and add audio descriptions in a number of languages. This not only helps to attract more traffic but also helps people with disabilities to discover your content. Netflix has been adding audio descriptions and subtitles in a few alternate languages, and it works really well for their diverse sets of audiences. Vlogging: Vlogging is such a personalized form of content delivery that it is liked by almost everyone. Vlogging is essentially a documentation of a person’s life activities in a video format. A number of vloggers are seen doing sponsored videos where they show their audiences how they use a certain brand’s product.  Now such content is highly liked by the audiences because it is such a genuine and personal way of showing the use of the product. This can either be a highly relatable way to use the product or an alternative to what people already know. Either way, it sets to add more value to what the market already knew about the product. Analytics: Analytics and metrics are an important part of marketing – especially to reevaluate your current strategies. Heatmaps are used to give information on how the audience has interacted with your content. A number of websites use heatmaps to understand which areas have the highest amount of customer attention. For media formats like video, heatmaps provide a color-coded representation of the summary of interactions of the audiences. Wistia Heatmaps are a good platform to get some contextual information on the engagement of audiences. Ideally, most videos show the subject on the right-hand side of the frame as it is believed to be the more important side of the frame. Heatmaps do the same thing -only the information is factually more significant.  Videos are an expensive affair as a lot of time, money, and labour go into making it the closest version of perfect. Therefore, it is important that we ensure that the performance of the videos is being tracked and analysed at regular intervals.  Additionally, tracking audience demographics, engagement/conversion rates, insights on engagements, return on investments, and call-to-action usage can be a great way to monitor the growth through video content. This helps in understanding what works with the audiences and thereby taking corrective action. Storyboards: Storyboards represent a series of frames of animated content that is meant to convey a message or tell a story. The basic structure for a storyboard video consists of an opener, a problem statement, a solution, and a call to action, in that order. These are helpful in providing guidance or protection to people, and explain the various features of the product. Dropbox’s introductory video in 2009, Salesforce demo video, and Facebook’s Tip Marketing series are some of the most viewed and appreciated storyboard videos. Storyboards are extremely popular for explainer videos. They can really help convey the story of a video as there are endless possibilities and lower expenses to be incurred.  Conclusion These were the top ten video marketing trends that are a force to reckon with this year. As Artificial Intelligence takes over, we will witness that video marketing will be a highly intriguing and advanced format of content delivery as well as marketing. All these trends are not new, they have been around for some time now; however, their usage has started to create an enormous impact in the recent past – which is why it is important that we try to incorporate them in our marketing strategy for 2021.  There are so many different platforms and you might wonder where to start or which is the platform to invest the most into. The platform for marketing your business should be the one where your consumers are. When marketing to C-level executives, we go for LinkedIn but when we are seeking engagement through influencer marketing, Instagram is our place.  There are many types of marketing tips and tricks that you can try once your audience starts to resonate with you. This will only happen when your videos do what they are meant to – tell a story. It doesn’t matter whose story it is as long as it aligns with your brand and your customers want to listen to it.  Hope this article helped you out. Harikrishna Kundariya, a marketer, developer, IoT, ChatBot & Blockchain savvy, designer, co-founder, Director of eSparkBiz Technologies. His 8+ experience enables him to provide digital solutions to new start-ups based on IoT and ChatBot.

The post 10 Video Marketing Trends You Need To Know in 2021 appeared first on 50Wheel Video Marketing Software and Strategy.

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According to the WYZOwl statistics, 86 percent of businesses use videos as a tool for marketing. The report also shows that 93% of marketers believe the video to be an effective tool. The most common types of videos are –  explainer videos, social media videos, videos ads, and so on. The metrics are to give you a fair idea of why we should discuss something as essential as this, or add it to our content strategy.

Content is king and if you hack the right way to market it, long you may reign. Every brand can elevate itself with the help of the right delivery of content. Video marketing is one of the most interactive ways of branding. From Vine to Tiktok, and now Reels – all the platforms making it big offer interactions through video formats. 2021 has been instrumental in lending the world the taste of virality. Videos have been doing well because they are hyper-personalized and give you the real picture – a slice of life.

Let us look at the top ten marketing trends that you need to know in 2021

  1. Live Streaming: Talking about hyper-personalized content, live streaming tops the list. Live streaming is as good as meeting people in person and pitching your product to them. It is real-time and extremely engaging. 

Live Streams are more engaging than other long-form video content. Viewers are known to spend up to 8.1 times longer with live streaming video than a video-on-demand. Live videos also give you a fair idea of what your audiences think about the product and help you answer their questions. Live streaming has also become a $70.5 billion industry through platforms like Twitch.

  1. LinkedIn Business Video Content: LinkedIn has become a hub of professional interactions for students, job seekers, recruiters and C-level executives. Content has always been something that is favored by the algorithm of Linkedin. Earlier this year, posting pictures in picture carousel format became really interactive. This helped content creators understand that audiences will engage more as we move forward. 

Videos are highly interactive and engaging on LinkedIn. This is because the audiences appreciate business advice and they appreciate it, even more, when it is coming from a credible source. It also helps in increased traffic and higher scope of discoverability, hence helping you create a strong network.

  1. Interactive 360-degree video technology: 360-degree videos help you get the bigger picture and offer you an immersive experience. A number of institutions started using 360-degree videos as a medium to give potential students the experience of a university tour post-pandemic. The experience of visiting a university comes home to the students and might help them make a decision.
  1. Shoppable Videos: A shoppable video preserves the essence of visiting a store or a website. A shoppable video is chiefly a video embedded with links that enable the viewers to purchase the product without having to leave the video. Such videos are meant to drive high conversions and are extremely captivating. 

Some platforms for shoppable videos are LiveScale, HapYak, Buywith, Spin and so on. These platforms help the brands create shoppable videos and track the performance with regard to consumer behaviour.

  1. Spark Ads: TikTok, as a platform, might be notorious for its privacy issues, but the application has one of the most intriguing interfaces ever. It is an extremely empowering app with respect to the brands and creators that use it. Recently, TikTok launched Spark Ads so that businesses can share organic content that resonates with their brand.

‘Spark Ads’ was created holistically from a marketing perspective – the unique traffic of the parties involved can be shared through this feature of collaboration. Creating unique organic content is a lot of money for any brand; however, through this feature, they are getting user-generated, organic content and scope to strengthen their brand image. 

Lower costs, better scope of discoverability, higher traffic, more engagement – everything Spark Ads brings to the table looks like good business to me.

  1. Playable Ads: Another one of TikTok’s buzz-worthy features, playable ads are interactive videos showcasing a preview of an application before downloading it. It is available in Japan, Thailand, Malaysia, Korea, Taiwan, Vietnam, Turkey, United Arab Emirates,  Egypt, Saudi Arabia, Russia, and Indonesia. 

These ads are meant to insist users to interact with the ads on a full-screen experience and then, the users can interact by tapping or swiping – as asked in the video. These ads generate high levels of engagement than other platforms and optimize the cost per result.

  1. Transcriptions and Captions: This is a brand new world where the sky is the limit. When the cinema can be global, why would you limit your content to only a certain market? In order to have an enormous outreach, you can transcribe your videos and add audio descriptions in a number of languages. This not only helps to attract more traffic but also helps people with disabilities to discover your content. Netflix has been adding audio descriptions and subtitles in a few alternate languages, and it works really well for their diverse sets of audiences.
  1. Vlogging: Vlogging is such a personalized form of content delivery that it is liked by almost everyone. Vlogging is essentially a documentation of a person’s life activities in a video format. A number of vloggers are seen doing sponsored videos where they show their audiences how they use a certain brand’s product. 

Now such content is highly liked by the audiences because it is such a genuine and personal way of showing the use of the product. This can either be a highly relatable way to use the product or an alternative to what people already know. Either way, it sets to add more value to what the market already knew about the product.

  1. Analytics: Analytics and metrics are an important part of marketing – especially to reevaluate your current strategies. Heatmaps are used to give information on how the audience has interacted with your content. A number of websites use heatmaps to understand which areas have the highest amount of customer attention. For media formats like video, heatmaps provide a color-coded representation of the summary of interactions of the audiences.

Wistia Heatmaps are a good platform to get some contextual information on the engagement of audiences. Ideally, most videos show the subject on the right-hand side of the frame as it is believed to be the more important side of the frame. Heatmaps do the same thing -only the information is factually more significant. 

Videos are an expensive affair as a lot of time, money, and labour go into making it the closest version of perfect. Therefore, it is important that we ensure that the performance of the videos is being tracked and analysed at regular intervals. 

Additionally, tracking audience demographics, engagement/conversion rates, insights on engagements, return on investments, and call-to-action usage can be a great way to monitor the growth through video content. This helps in understanding what works with the audiences and thereby taking corrective action.

  1. Storyboards: Storyboards represent a series of frames of animated content that is meant to convey a message or tell a story. The basic structure for a storyboard video consists of an opener, a problem statement, a solution, and a call to action, in that order. These are helpful in providing guidance or protection to people, and explain the various features of the product.

Dropbox’s introductory video in 2009, Salesforce demo video, and Facebook’s Tip Marketing series are some of the most viewed and appreciated storyboard videos. Storyboards are extremely popular for explainer videos. They can really help convey the story of a video as there are endless possibilities and lower expenses to be incurred. 

Conclusion

These were the top ten video marketing trends that are a force to reckon with this year. As Artificial Intelligence takes over, we will witness that video marketing will be a highly intriguing and advanced format of content delivery as well as marketing. All these trends are not new, they have been around for some time now; however, their usage has started to create an enormous impact in the recent past – which is why it is important that we try to incorporate them in our marketing strategy for 2021. 

There are so many different platforms and you might wonder where to start or which is the platform to invest the most into. The platform for marketing your business should be the one where your consumers are. When marketing to C-level executives, we go for LinkedIn but when we are seeking engagement through influencer marketing, Instagram is our place. 

There are many types of marketing tips and tricks that you can try once your audience starts to resonate with you. This will only happen when your videos do what they are meant to – tell a story. It doesn’t matter whose story it is as long as it aligns with your brand and your customers want to listen to it. 

Hope this article helped you out.

Harikrishna Kundariya, a marketer, developer, IoT, ChatBot & Blockchain savvy, designer, co-founder, Director of eSparkBiz Technologies. His 8+ experience enables him to provide digital solutions to new start-ups based on IoT and ChatBot.

The post 10 Video Marketing Trends You Need To Know in 2021 appeared first on 50Wheel Video Marketing Software and Strategy.

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4 Great Video Monetization Apps and Software To Consider in 2021 https://50wheel.com/4-great-video-monetization-apps-and-software-to-consider-in-2021/ https://50wheel.com/4-great-video-monetization-apps-and-software-to-consider-in-2021/#respond Tue, 18 May 2021 23:59:35 +0000 https://50wheel.com/?p=15973 If you are looking to build a business around video, then the vendors featured in this article are just for you! These software apps provide platforms and tools for monetizing video content on the web, mobile and across connected TVs. From subscriptions, pay-per-view and rentals — these vendors help you print money from your videos. As always, you can find these software tools and over 500 other online video software apps in our directory at 50Wheel.com. Uscreen Let’s get started with Uscreen. Uscreen is a robust, all-in-one video monetization platform that enables video creators and entrepreneurs to upload, present videos in a secure environment with integrated paywalls and a billing and payment system. Highlighted features include: The ability to create video websites with pre-built, high converting, customizable themes. Built in video hosting and delivery  Fully white-label OTT apps for mobile and connected TVs. Accept all credit cards and PayPal in any currency Create subscription plans, one-time sales and more These are just a few highlighted features. To learn more about Uscreen and see a detailed profile, go to 50Wheel.com/Uscreen. Vplayed Next up is Vplayed. VPlayed is a customizable OTT Solution that helps broadcasters, distributors and content owners to build their own audio/video streaming platform. Highlighted features include: A full service live streaming platform including video on demand Support for OTT and connected TV applications 3 tier video security and digital rights management Built in recommendation engine including push notifications  Built in video monetization toolsets These are just a few highlighted features. To learn more about VPlayed and see a detailed profile, go to 50Wheel.com/VPlayed. TVPage Monetizing video requires solid video hosting, engaging video viewing experiences and seamless payment processing. Our next vendor enhances your video viewing experiences! TVPage provides a video hosting and ecommerce platform that enables businesses to create video centric websites and experiences with focused collections of videos that are relevant to the products they offer. Highlighted features include: Integrated machine learning algorithms that find matching videos for any product, recommending the right products to promote with each video. Dynamically serve top-converting videos on any web page with embeddable widgets and players. Publish video commerce pages and create immersive video shopping experiences. These are just a few highlighted features. To learn more about TVPage and see a detailed profile, go to 50Wheel.com/TVPage. BridTV BridTV is an enterprise-level video monetization solution with a powerful HTML5 player, high-spec video platform, and content management system. Highlighted features include:  Ad serving solutions powered AI-based technology. Mobile SDKs for seamlessly integrations VAST and VPAID ads fully supported by top-tier ad providers. A white label solution to run your own online video platform with maximum ROI and minimum hassle. Again, these are just a few highlighted features. To learn more about BridTV and see a detailed profile, go to 50Wheel.com/BridTV.

The post 4 Great Video Monetization Apps and Software To Consider in 2021 appeared first on 50Wheel Video Marketing Software and Strategy.

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If you are looking to build a business around video, then the vendors featured in this article are just for you! These software apps provide platforms and tools for monetizing video content on the web, mobile and across connected TVs. From subscriptions, pay-per-view and rentals — these vendors help you print money from your videos.

As always, you can find these software tools and over 500 other online video software apps in our directory at 50Wheel.com.

Uscreen

Let’s get started with Uscreen. Uscreen is a robust, all-in-one video monetization platform that enables video creators and entrepreneurs to upload, present videos in a secure environment with integrated paywalls and a billing and payment system.

Highlighted features include:

  • The ability to create video websites with pre-built, high converting, customizable themes.
  • Built in video hosting and delivery 
  • Fully white-label OTT apps for mobile and connected TVs.
  • Accept all credit cards and PayPal in any currency
  • Create subscription plans, one-time sales and more

These are just a few highlighted features. To learn more about Uscreen and see a detailed profile, go to 50Wheel.com/Uscreen.

Vplayed

Next up is Vplayed. VPlayed is a customizable OTT Solution that helps broadcasters, distributors and content owners to build their own audio/video streaming platform.

Highlighted features include:

  • A full service live streaming platform including video on demand
  • Support for OTT and connected TV applications
  • 3 tier video security and digital rights management
  • Built in recommendation engine including push notifications 
  • Built in video monetization toolsets

These are just a few highlighted features. To learn more about VPlayed and see a detailed profile, go to 50Wheel.com/VPlayed.

TVPage

Monetizing video requires solid video hosting, engaging video viewing experiences and seamless payment processing. Our next vendor enhances your video viewing experiences! TVPage provides a video hosting and ecommerce platform that enables businesses to create video centric websites and experiences with focused collections of videos that are relevant to the products they offer.

Highlighted features include:

  • Integrated machine learning algorithms that find matching videos for any product, recommending the right products to promote with each video.
  • Dynamically serve top-converting videos on any web page with embeddable widgets and players.
  • Publish video commerce pages and create immersive video shopping experiences.

These are just a few highlighted features. To learn more about TVPage and see a detailed profile, go to 50Wheel.com/TVPage.

BridTV

BridTV is an enterprise-level video monetization solution with a powerful HTML5 player, high-spec video platform, and content management system.

Highlighted features include: 

  • Ad serving solutions powered AI-based technology.
  • Mobile SDKs for seamlessly integrations
  • VAST and VPAID ads fully supported by top-tier ad providers.
  • A white label solution to run your own online video platform with maximum ROI and minimum hassle.

Again, these are just a few highlighted features. To learn more about BridTV and see a detailed profile, go to 50Wheel.com/BridTV.

The post 4 Great Video Monetization Apps and Software To Consider in 2021 appeared first on 50Wheel Video Marketing Software and Strategy.

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OTT App Localization: Expanding Internationally https://50wheel.com/ott-app-localization-expanding-internationally/ https://50wheel.com/ott-app-localization-expanding-internationally/#respond Tue, 06 Apr 2021 14:33:00 +0000 https://50wheel.com/?p=15782 Over-the-top (OTT) streaming services are on the rise in the United States and internationally. The global expansion of the OTT streaming service providers proves that the need for OTT app development is also expanding. To incorporate a positive global user experience – also known as global UX – into your OTT app build, you need a basic understanding of the specific culture you are building for. What is Global UX? Global UX is the use of localization principles within the platform to meet specific cultural norms. The best way to create a positive user experience is to ensure that the end-user does not realize the app was developed outside of the country in which they live. How to Incorporate Global UX into Your OTT App Build You will begin by incorporating a uniform design unique to the brand you are developing the app. While constructing your app, you will need to create an effective UX appropriate for every nationality, age, gender, and technology available to that region.  The 5 Fundamentals to Consider in Cultural UX   UX/UI (user interface) designers understand that the cultural UX is changing, and the trends have evolved. In the last nine years, more than 10 million subscribers have cut-the-cord with their cable or satellite provider worldwide, and the number of OTT streaming service subscriptions has increased exponentially.  If you are developing apps for a global market, take into account some of these fundamentals within your build: 1. Color Coding Different cultures view color differently. To create a positive UX, you must know what colors evoke specific emotional responses within that region. A good example would be the color red. In America, red symbolizes passion, while in India, red represents purity.   2. Graphics and Imagery Specific imagery will create a negative experience if not used correctly. An example would be the elephant, which in the Hindu religion is considered sacred. The use of certain graphics should be done so with extreme care for cultural and religious inferences. 3. Navigation and Directional Linguistics The direction of language differs in some cultures. Several Asian languages read vertically instead of horizontally. Some read from right to left and not left to right as they do in most other languages. 4. Forms and Formatting When developing your OTT app, ensure that all forms are appropriately designed based on the character limitations of the desired fields. For example, in some countries, names can be particularly long compared to others. If an original OTT was designed in the US and then brought to India, the length of the name field may need to be addressed to compensate for what may be much longer names and thus, a more pleas 5. Holidays and Cultural Celebrations Religious consideration is not your only concern in your OTT streaming app build. Holiday celebrations are different between cultures, so ensure that you are familiar with how societies observe particular holidays year-round so you can use them to provide personalized recommendations within the app. The Global App Market for OTT is Expanding There is more to understanding global UX than knowing expansion trends or design requirements. Developing an app entails being familiar with these five crucial elements to app development. But to effectively understand all of the cultural diversity among the potential end-users, you may need to hire a cultural expert with vast knowledge from that area of the world.  Whether you are a novice or a seasoned developer, sometimes you want to partner with a team of global UX experts to help streamline your OTT app build.  Daniel Lofaso is the VP of Marketing for 43Twenty, a strategic advisory and marketing firm that accelerates growth for companies in technology, media, and entertainment.

The post OTT App Localization: Expanding Internationally appeared first on 50Wheel Video Marketing Software and Strategy.

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Over-the-top (OTT) streaming services are on the rise in the United States and internationally. The global expansion of the OTT streaming service providers proves that the need for OTT app development is also expanding.

To incorporate a positive global user experience – also known as global UX – into your OTT app build, you need a basic understanding of the specific culture you are building for.

What is Global UX?

Global UX is the use of localization principles within the platform to meet specific cultural norms. The best way to create a positive user experience is to ensure that the end-user does not realize the app was developed outside of the country in which they live.

How to Incorporate Global UX into Your OTT App Build

You will begin by incorporating a uniform design unique to the brand you are developing the app. While constructing your app, you will need to create an effective UX appropriate for every nationality, age, gender, and technology available to that region. 

The 5 Fundamentals to Consider in Cultural UX  

UX/UI (user interface) designers understand that the cultural UX is changing, and the trends have evolved. In the last nine years, more than 10 million subscribers have cut-the-cord with their cable or satellite provider worldwide, and the number of OTT streaming service subscriptions has increased exponentially. 

If you are developing apps for a global market, take into account some of these fundamentals within your build:

1. Color Coding

Different cultures view color differently. To create a positive UX, you must know what colors evoke specific emotional responses within that region. A good example would be the color red. In America, red symbolizes passion, while in India, red represents purity.  

2. Graphics and Imagery

Specific imagery will create a negative experience if not used correctly. An example would be the elephant, which in the Hindu religion is considered sacred. The use of certain graphics should be done so with extreme care for cultural and religious inferences.

3. Navigation and Directional Linguistics

The direction of language differs in some cultures. Several Asian languages read vertically instead of horizontally. Some read from right to left and not left to right as they do in most other languages.

4. Forms and Formatting

When developing your OTT app, ensure that all forms are appropriately designed based on the character limitations of the desired fields. For example, in some countries, names can be particularly long compared to others. If an original OTT was designed in the US and then brought to India, the length of the name field may need to be addressed to compensate for what may be much longer names and thus, a more pleas

5. Holidays and Cultural Celebrations

Religious consideration is not your only concern in your OTT streaming app build. Holiday celebrations are different between cultures, so ensure that you are familiar with how societies observe particular holidays year-round so you can use them to provide personalized recommendations within the app.

The Global App Market for OTT is Expanding

There is more to understanding global UX than knowing expansion trends or design requirements. Developing an app entails being familiar with these five crucial elements to app development. But to effectively understand all of the cultural diversity among the potential end-users, you may need to hire a cultural expert with vast knowledge from that area of the world.  Whether you are a novice or a seasoned developer, sometimes you want to partner with a team of global UX experts to help streamline your OTT app build

Daniel Lofaso is the VP of Marketing for 43Twenty, a strategic advisory and marketing firm that accelerates growth for companies in technology, media, and entertainment.

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